1.) In what way is Vera Wang a great example of the ever-changing career path of a individual?
Vera is a great example, because her brand has evolved so much since her career path is changing. She went to only dressing women on the most important day of their life to so much more. Going beyond just the wedding day. Her line first expanded in to stationary and lingerie. Now you are able to purchase her fragrances and wear her brand everyday not just one event. She then paired with mass merchandiser Kohls for a diffusion line. The line features clothing, accessories, and lingerie, and is named Simply Vera.
2.) Go to www.Verawang.com. What changes have occurred in the company since the writing of this chapter? Has the brand expanded into other products?
The biggest thing that has happened since the book came out is a RTW line. It is not the same line that is featured at Kohls, but a higher end line of clothing. It looks as if the new line has only been around since fall 2010, and just features Vera’s name for its label.
3.) In your own words describe the Vera Wang brand. How does this brand differ from others, such as Ralph Lauren or Dolce & Gabbana?
When I first think of Vera I think of a classic romantic wedding gown. Her band can be very exclusive and a high end wedding gown or affordable for just about everyone at Kohls. Her brand varies from Ralph Lauren and D & G, because the variety is so much different. They do not dress a women for the biggest day of their live, and then go to dress them for everyday wear.
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