BOC: Mid-Term

Whats more simple then a hair tie right? Wrong in my book I only choose Goody but ever wonder what the Goody brand is? “At the turn of the century, Henry Goodman immigrated to the United States from the town of Gritsev in the Ukraine. With a single pushcart, he and his sons began selling rhinestone-studded hair combs on New York's city streets. And in 1907, Goody was founded.” (http://www.goody.com/#/history) It may seem like simple product but for women the hair tie is a very important item for day-to-day life. I use Goody over other brands, because the quality seems to be higher and they don’t stretch out or break easily as others do. “Today, they are based in Atlanta, Georgia, and are recognized worldwide. They have also won the American Beauty Association’s ABBIE award. They provide a whole range of Goody hair products such as styling tools and hair accessories, to women everywhere.” (http://www.killerstartups.com/Site-Reviews/goody-com-all-about-hair-and-hair-products) Goody’s competitor is Scunci, which is a newer brand and is personally my second choice. The target market for this product is anyone who had long hair that needs to be pulled back. To appeal to women Goody has came out with three lines Exotic Utopia, Decadent-Chic, and Mosaic. The Decadent-Chic is being described as “If you like to look glamorous, then you will want to check out Goody's Decadent-Chic collection. Goody's lavish and opulent accessories were designed to bring out your inner princess.” (http://ezinearticles.com/?Goody-Hair-Products-Are-Not-Just-For-Kids&id=1270255) The other line Mosaic is descried as “It was designed specifically to cater to the needs of African-American hair.” (http://ezinearticles.com/?Goody-Hair-Products-Are-Not-Just-For-Kids&id=1270255) Lastly Exotic Utopia is “The headbands and scarves have animal prints and jungle patterns that bring out your exotic side and they work wonderfully well with summer and beachwear. The colors in this collection are vibrant and lush.” (http://ezinearticles.com/?Goody-Hair-Products-Are-Not-Just-For-Kids&id=1270255) Goody has grown so far the little beings that it had back in 1907. The only thing I feel that they should expand on is total hair they should make and sell shampoos and such then the brand would be a one-stop shop. The company has done well in expanding its brand but I think they cold do a little but more to gain all of what the market has to offer. By expanding off to the African American market they have gained a large amount of consumers. If the company where to expand to styling products or other forms of hair care they would expand greatly and what company does not want to grow even more? I know if I wasn’t buying a salon brand and saw that Goody had a new line that I would try it since I like the brand already.