Eoc Week 8: Exercise

The product that I picked to do is a new dress shirt for women. A shirt that is just not one sized. It would have an upper body size and a lower one. With breast sizes naturally and artificially getting bigger in America and the waist getting smaller why are there not clothes that come made to wear that fill those needs? I have been asking my self this question for many years now. The coco cola body shape is praised but there is not market that takes an advantage of it. I have found a very select few that take action on this market but it is not in the United States. I would first launch a dress shirt since the professional women uses them often and then expand on to other items. I would have the sizes numbered just have the upper size then lower and make it easy to figure out. The brand that I did find had a hard to read chart that you had to refer to which I found to be a hassle. Having the two sizes will eliminate the need to have to see a tailor or wear a different shirt under and not button it up all the way. Since the shirt is a lot more labor intensive and specific it would be of a higher price but I feel people would not mind the higher price. It would make shopping a lot easier and you would not have to pay extra tailor cost so it would about even out. I would call my brand DBC that stands for Designs By Coral. I would have the logo be simple black and white with some of the letters overlapping each other similar to that of Louis Vuitton. This would also help add the elegance to the brand and help add to the use of the higher price point. I would like to featured in high-end department stores and maybe have a hand full of boutiques. I think that the current sizing charts are not up to date for the people of today and that they should be updated to fit our needs for now.

EOC Week 7: Exercise

If I was promoting a new line and had to use viral marketing Johnny Cupcakes is a great brand to make a plan to follow. Making a blog and having some way for the consumer to attach to the brand can make them a return customer. Advertising on blogs that are similar to the brand that I am promoting would also be something that I would do. Also I would give celebrities that our target market watch and have them try to use or wear the product. Creating social network pages would also be something that I would do if it were a big part of my target markets day to day life. I would also send samples to Youtube gurus that my target market subscribes to. Many of their followers want the products that their favorite person on Youtube wears. People love free things and love to talk about the product if they like the product. I would try to create as much buzz on other blogs and websites that many people go to already. Trying to be featured in stories as well. Also I would be sending samples to magazines and try to be in contact with the editor in trying to be featured in their magazine. I would also try to be featured in gift bags at events that are similar to the product that I am promoting. The internet is a great marvel of the modern world, and can be used to promote many new products and businesses. This can make it easier to promote new things but in turn harder, because it is a lot easier to find similar products. If viral promoting is done the right way at the right time with the right time it can be very successful in expanding a brand, and Johnny Cupcakes is a great example of it.

EOC Week 6: Exercise

The store that I went to was Louis Vuitton, which is one of my favorite brands. Louis Vuitton always has interesting window displays, and a simple floor set up. A lot of the bags that are sold are not out in the open. This helps make the brand feel more exclusive, and also makes customer service very high. The displays feature a lot of wood and glass that add on to the high-end feel of the brand and of its stores. Since tings are laid out and not cramped you know that you are in a high-end store. Unlike those discount stores that are packed to the brim with little to no customer service. Also the sales associates wear all black and look very sleek. You can also tell that the store puts a lot of attention to detail in the displays. Doing little things like making sure that the bags that are out are perfectly lined up at all times. They take a lot pride then lower end stores and we expect them to since their products are high end. Also we expect that the associates have more knowledge about the products that they feature. All though the store is very nice sometimes it can be a little intimidating to walk in to the store. You feel the associates making judgments if you are able to afford to shop or if you are just window-shopping. They are able to spot who is serious and who is not a lot easier then other stores. I have also had the problem of not getting a lot of customer service when asking to look at certain products. Due to this there are certain stores I will not go in since they have not helped me when thinking of what I want to save up for.

EOC Week 5: Exercise

My plan for the future is to be a buyer for a high-end department store. I would love to work for Barneys, because they have a buyer for each store. It would be like working for a big boutique, but would have the big business stability. I like how there is a buyer for each store because it would be a lot easier to know you customers then if you where regional buying. I see this taking about ten years or even longer. I know that it takes time to climb up the business latter. Also with it Barneys and being high end it might take even longer then that. I know that you have to work you way up and be an assistant buyer first, and work at other companies first. I try not have an exact idea of what I expect to do after receiving my degree, because I do not want to feel disappointed if tings do not work out how I expect. Things never seem to turn out exactly how you think they will especially when talking about the future. I would like to move out of Las Vegas since I have been here for a long great amount of my life. Moving to a bigger city such as Los Angles or New York or even Paris if I learn more French. I would love a change of pace and even living over seas. The reason why I would like being a buyer so much is, because they travel so much. I love being on the move and can get bored easy so traveling often would keep me interested and not stir crazy. I like how much control that they buyer has and in a sense they get to go off and do their own thing.

EOC: Chapter Four Exercise

EOC: Chapter Three Excerise

EOC: Chapter Two Exercise

The Burberry ads have changed a lot over time since the first advertisements. In the beginning there was a lot of text that described the item but did not show the item that well. The ads now feature only the products with the only texting being Burberry. The ads of the time before seem to be a lot more military like. Before the brand to me felt not as glamorous as the brand feels now. I feel that the brand has stuck to the target market and stayed tried true to the brand. They still feature the same type of products but have adjusted to today’s marketplace. One of the first things that I think about when the brand comes to mind is the traditional Burberry trench coat. Even though the brand does feature the high fashions of today’s time they still keep in the tradition of the brand. I think that it is one of the few brands that has made little changes but still continues to make it in today’s time and market place. Of course the brand has had to make changes but what b rand that has been around for as long as they have hasn’t? I think the reason that people purchase the brand is for the history that is behind it this also adds to a quality factor they would snot be around for so long if the quality standards where not up to par.

EOC: Chapter One Exercise

The ad that I found was a Louis Vuitton luggage ad that features Catherine Deneuve whom is a French actress. The ad says, “Sometimes, home is just a feeling.” What I feel it is trying to say is that no matter where you are at your Louis Vuitton luggage and bag will make you feel at home. It feels as if the ad is that of an older time period with the train and how the ad is set up. Catherine Deneuve is not overly posed it looks as she is waiting for her train to leave to take her away on her vacation. The ad makes you want to purchase the luggage if you want to feel at home when away on vacation or if you want to look like Catherine Deneuve while on your way somewhere for a trip. Since the ad feels older it helps you get the feeling of the quality and legacy that the Louis Vuitton brand has. Also since you can see the lighting you get the feeling as if you are getting the inside scoop on something. She looks as if she just fished shooting and that she is getting ready to just hope on the train and leave at any moment. It is as if she is telling you to hurry up, because she has somewhere to be and that it is a lot more interesting then the shoot she is doing. The ad makes you want to step in to the Louis Vuitton store buy their classic luggage and take off on some fabulous trip.